In recent years, B2B marketers have been increasingly intimidated by General Data Protection Regulation (GDPR).
B2B marketing teams must keep track of GDPR compliance and its updates to ensure they respect the customer’s right to privacy. A few business owners can successfully implement GDPR-compliant lead generation processes, while many are still struggling to comply with all the rules and regulations led by the European Union. Businesses must completely adhere to all the policies led by the governing body to avoid hefty fines.
In this blog, let us have an in-depth understanding of GDPR, its impact on businesses, and what are the best practices to ensure lead generation processes that are GDPR compliant.
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